Web Performance is like Tetris

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web performance and tetris

Wipe out the blocks that slow down your website

In the late 90s and early 2000s, when I started creating websites, the approach was fairly easy: pick your topic, write some HTML, style it with a little CSS, and process forms with PHP or – may God rest its soul – PERL. It was a one-man-task, basically, and little thought was given to all matters web performance, be it page load time, upgradability, SEO (S-E-what?), or security.

To be fair, bandwidth at the time left little room for a more sophisticated approach. That changed with widely available broadband connectivity, which was followed by a rapid progress of web technology. Maintaining a website became a burden. All of a sudden, we found ourselves in a game of Tetris.

Playing the game

Imagine all website-related problems and demands as Tetris blocks. There’s your software update, your expiring SSL certificate, the newest craze in frontend technology that needs a plugin, and so on, and they all come dropping down, one at a time, ever faster.

As the demands keep coming, you hire new co-workers to get hold of the process. Then, there’s the search engine to care for, customers want high-res pictures, and by the way, that key component of the new framework crashed production.

It’s getting faster and faster, with no clearance in sight. Switch to a new software, import old data, get some cool JavaScript plugins for validation, auto-completion, whatever. Are you going mobile, yet? Get some responsive CSS framework, more JavaScript libraries, more plugins, going React or not, 3rd party tracking tools, social media integration,

GAME OVER.

Looking at the cluttered mess your website’s code is now, it’s no wonder it’s loading terribly slow. It’s a result of change happening too fast, of too many cooks spoiling the broth, of different prioritization and focus.

You’re keeping track of all the things modern-day internet users demand, but at the same time, even their broadband connectivity and your top-notch server cannot keep up with the excess of data you need to deliver for this demand.

Ultimately, the more additions implemented and issues unsolved, the more time it takes for your website to load. And when customers have to wait too long for a page to load, it’s game over for their visit to your website. No visits, no conversion. No conversion, no money. That means game over for you and your business, too.

How to get ahead with web performance?

As technology branched out and advanced, so did personnel. Where once there was a webdesigner, there now are frontend and backend developers, graphics designers, content marketing managers, and social media experts. Operators work with DevOps to accelerate the process of development and production. Hey, there’s the SEO specialist with his Google voodoo.

And each and everyone one of them has their own idea of how to tackle the issues at hand: This framework works absolute wonders, the backend developer says. We should use this library from now on, suggests the frontend dev. Let’s switch to a container-based architecture, prompts the operator.

All of these ideas sound convincing, but are any of them worth the money you need to invest? Will they enhance web performance or will they just be another badly placed block in your website’s Tetris game?

Web Performance seen as Tetris. Build your perf stack!

Here comes wao.io – it’s the four-block-line you’ve been waiting for all the time.

wao.io takes your output and analyzes it, so that you can see where those blocks align badly and where you can improve. In the next step, wao.io optimizes your code and content, making it high-performance and competitive — building straight lines and clearing space. This will not only gain you new customers but also happier regulars.

Let wao.io take care of web performance for you, while you and your team deal with the daily demands of your customers, expanding your website and creating new content. Why don’t you check it out? See how much faster wao.io can make your website:

Check the wao.io website analyzer

 

Tetris (C) 2003 – 2018 Tetris Holding. Tetris N-Blox developed by Paul Neave. Tetris (R), N-Blox and the Tetris trade dress owned by Tetris Holding.

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