Christmas time has come, and with it the potential of big deals. For as we all know, internet traffic peaks in christmas season. All those monetary gifts and refunds from reindeer socks need reinvestment after all.
So, if the twelfth day of christmas only brought you 12% of visitors after your entry page, you might wonder what went wrong on the first day. Next year, to save you from tears, you might want to work on a special factor to lower your bounce rate: page load speed.