Stefan Böck, the organizer, invited me following our silent launch at the dmexco ‘17 to demo wao.io to a technical audience.
As a huge fan of the meetup culture, I was very pleased to be invited as a speaker.
However, publically speaking in front of a larger audience that has very specific questions in regards to every presentation was frightening.
My own expectations of a presentation are quite high, since presentation and topic should match and be interestingly presented.
Reviewing the idea of a live demo with our internal team helped me to overcome my hesitations – so it was decided – my first meetup as a speaker.
Sticking to the concept of demoing wao.io live, I added introductory information to get everyone on the same level. The last rehearsal in front of my colleagues at the forenoon of the presentation and go!
At the gallery, I was already expected by Sebastian Thielen, the mastermind behind the wao.io Analyzer, Stefan Böck and Alexander Thurn, the second speaker.
After a short visit to the arty location, we quickly organized some food and drinks to ensure a convivial get together.
Welcoming the first participants on time (7 pm) and getting to know each other over Pizza and Beer – my stage fright became less.
Starting with an interactive Question & Answer round and was surprised how well the audience knew the e.g. the page weight of their own websites. Down to the kilobyte (kb), more than three people knew the size of their website!
Having planned the “what is your website´s size” question as a transition into the live demo part, I started with the wao.io Analyzer to check with the audience the size of their websites and the possible optimization through wao.io.
The demo gods were gracious so that I could explain the workflow, the features and the technology behind wao.io on the basis of webperf.heinrichrauh.de.
Starting with the wao.io Analyzer to check what kind of speed improvements I would gain and (!) to get automatically the appropriate setup for a demo URL – http://webperf-heinrichrauh-de.wao.zone (not in use, since the site is live on wao.io).
Toggling the different features manually to demo the variety of performance improvements we discovered together the full potential of wao.io.
How does “image delaying with blurry placeholders” look on my demo site? Is the CSS still working as it should, when “CSS minifying” is activated? Does the site fully render, when “inlining” is activated?
Yes, every single toggled feature worked.
The site was optimized to its maximum potential. Time for the next step!
Live Demo – GO live!
Before actually really going live with webperf.heinrichrauh.de a handful of questions aroused. The demo domain webperf-heinrichrauh-de.wao.zone was challenged.
Is it really possible to test the optimizations of a website before actually implementing the software?
Yes, it is! With tools like the Chrome Developer Tools or securityheaders.io (for the security features) the differences were clearly visible.
An excited murmur went through the audience.
The next questioner wanted to know, why the automatic setup over the wao.io Analyzer did not switch on all available features?
As shortly explained, the automatic demo domain setup tries to find the most relevant settings. This means the features that definitely enhance the performance or security are activated.
Letting the user still the manual control of activating or deactivating certain features was highly appreciated by the audience.
However, the goal was to show that not only the demo domain worked but that it´s really easy to go live with the optimization of an existing website.
First, I switched off the demo mode in my wao.io account. A small error notice appeared – “Let´s encrypt certificate could not be obtained”.
Did I break something? Did the demo gods leave?
No, this was to show that wao.io provides a free SSL certificate from Let´s Encrypt for any user of wao.io and to prepare the second step.
Second step, changing the A-Record at my hoster, in this case, 1&1. Entering the needed wao.io IP, clicking save and presenting a fully optimized website – done!
Question & Answers
The following discussion opened up and a lot of questions about the different features like “Webfont Compression” and especially the image compression algorithm.
With our own image compression algorithm, the highest speed improvements were visible at the demo site and at the audiences sites. This clearly sparked the interest and a discussion developed.
However, to explain the algorithm in detail, an own blog post is needed.
Coming to an end I would like to point out that the audience’s feedback touched me, as for example, Michael Schilling wrote: “Both presentations were really informative and to the point. It was easy to follow and absolutely great to dive into the discussions. Looking forward to the next meetup!”
And in addition I learned about a new image format, that is supposed to be even more performant than WebP, Flif.
Thanks to #CGNwebperf for the invitation – a real diamond in the Cologne meetup scene.
By the way: You would like to optimize your website? Join us on wao.io!